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At the 64th edition of the Rolex 24 at Daytona, hosted at Daytona International Speedway from January 21 to 26, 2006, Lexus Racing and Vasser Sullivan celebrated dual top-ten finishes. The grueling 24-hour race concluded with the No. 12 Lexus RC F GT3 placing ninth in the GTD division, while the No. 14 Lexus RC F GT3 secured 10th in the GTD PRO class.
As interest in electric mobility grows, Lexus has revealed a stunning new electric concept car to engage the public. The newly announced LFA Concept is designed to represent the soul of the Lexus brand while pushing the envelope of automotive innovation.
For Lexus, the 2025 IMSA racing season ended on a high note at Petit Le Mans. This year, Lexus achieved a third-place podium finish in the GTD Class, marking the fifth podium in six years for the brand in this category. Lexus also had a notable performance in the GTD Pro Class.
The Lexus LS is an iconic flagship luxury sedan. To celebrate the original model that debuted more than thirty years ago, Lexus is introducing the 2026 LS 500 AWD Heritage Edition. This limited-production version not only features distinctive interior and exterior details but also comes equipped with an impressive collection of premium amenities.
Already considered one of the most attractive compact sports sedans available, the Lexus IS returns for 2026 with several significant updates. The car not only receives a striking exterior refresh but also an updated interior with more standard features. Enhanced driving dynamics make this new IS model even more enjoyable to drive.
The Lexus RZ is back for the 2026 model year, now boasting more power and a longer driving range. These enhancements deliver a higher level of performance without compromising on efficiency. Driving enthusiasts will be particularly drawn to the new RZ 550e F SPORT AWD, which offers exhilarating acceleration and a more aggressive, sport-inspired design.
If you're looking for an SUV that blends adventure with luxury, the Lexus LX 700h is the perfect choice. Now featuring an advanced electrified powertrain, it delivers an even more dynamic driving experience. Let's explore what sets the LX 700h apart.
At first glance, surfing and the automotive industry might not seem like a natural pairing, but Lexus is redefining that notion. The prestigious automaker recently announced a multi-year partnership with the World Surf League (WSL). As part of this exciting collaboration, Lexus will take on the role of title sponsor for several major WSL events in the upcoming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.
After receiving a major redesign last year, the adventurous Lexus GX returns for 2025 with exciting updates. A one-inch suspension lift is now standard on the Overtrail and Overtrail+ trims, enhancing off-road capability for those eager to push their adventures further. Additionally, every trim now comes equipped with a Lexus Memory System and a power tilt-and-telescopic steering column for added convenience. Let's dive into what makes the 2025 Lexus GX stand out.
In 1999, Lexus launched its now-iconic "December to Remember" campaign. The inaugural campaign not only introduced the brand's signature holiday marketing strategy but also celebrated the season with Lexus owners. While the campaign is undeniably sales-focused, it also reflects Lexus's love for the holidays, much like the rest of the world.