
At first glance, surfing and the automotive industry might not seem like a natural pairing, but Lexus is redefining that notion. The prestigious automaker recently announced a multi-year partnership with the World Surf League (WSL). As part of this exciting collaboration, Lexus will take on the role of title sponsor for several major WSL events in the upcoming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.