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At the 64th edition of the Rolex 24 at Daytona, hosted at Daytona International Speedway from January 21 to 26, 2006, Lexus Racing and Vasser Sullivan celebrated dual top-ten finishes. The grueling 24-hour race concluded with the No. 12 Lexus RC F GT3 placing ninth in the GTD division, while the No. 14 Lexus RC F GT3 secured 10th in the GTD PRO class.
As interest in electric mobility grows, Lexus has revealed a stunning new electric concept car to engage the public. The newly announced LFA Concept is designed to represent the soul of the Lexus brand while pushing the envelope of automotive innovation.
Although Wicked has been a global sensation for many years, the franchise continues to find fresh ways to thrill its audience. Lexus has joined the celebration by unveiling the playful "Wicked: For Good" Karaoke LX. This one-of-a-kind collaboration was timed perfectly to align with the theatrical premiere of Universal’s Wicked, which hit the big screen on November 21, 2025.
For Lexus, the 2025 IMSA racing season ended on a high note at Petit Le Mans. This year, Lexus achieved a third-place podium finish in the GTD Class, marking the fifth podium in six years for the brand in this category. Lexus also had a notable performance in the GTD Pro Class.
The Lexus LS is an iconic flagship luxury sedan. To celebrate the original model that debuted more than thirty years ago, Lexus is introducing the 2026 LS 500 AWD Heritage Edition. This limited-production version not only features distinctive interior and exterior details but also comes equipped with an impressive collection of premium amenities.
Already considered one of the most attractive compact sports sedans available, the Lexus IS returns for 2026 with several significant updates. The car not only receives a striking exterior refresh but also an updated interior with more standard features. Enhanced driving dynamics make this new IS model even more enjoyable to drive.
The Lexus RZ is back for the 2026 model year, now boasting more power and a longer driving range. These enhancements deliver a higher level of performance without compromising on efficiency. Driving enthusiasts will be particularly drawn to the new RZ 550e F SPORT AWD, which offers exhilarating acceleration and a more aggressive, sport-inspired design.
Lexus is widely recognized for pushing the boundaries of innovation, offering vehicles that combine luxury, safety, and sophisticated style. Known for their sleek exteriors and refined interiors, Lexus models continue to impress. The brand recently participated in the NYCxDESIGN festival, debuting its Ambiance display—a curated showcase that highlights some of Lexus’s most celebrated design elements.
Lexus has long been recognized as one of the world’s most respected luxury automakers. Known for crafting high-end vehicles that blend innovation with elegance, the brand is now offering something fresh and exciting for its fans. In New York City, Lexus has introduced a new pop-up experience that merges a sleek showroom with striking art displays from local NYC talent. This event, aptly titled “Experience Amazing,” brings together design, technology, and creativity in an unforgettable way.