In 1999, Lexus launched its now-iconic "December to Remember" campaign. The inaugural campaign not only introduced the brand's signature holiday marketing strategy but also celebrated the season with Lexus owners. While the campaign is undeniably sales-focused, it also reflects Lexus's love for the holidays, much like the rest of the world.
Celebrating 25 Years of "December to Remember"
This year marks the 25th anniversary of Lexus's beloved holiday campaign. To commemorate the occasion, Lexus is debuting two new commercials, "Letter" and "Forecast," which highlight how the brand's performance and technology contribute to creating cherished holiday memories.
Letter
In this heartwarming spot, the Lexus GX and NX play pivotal roles in helping a young girl deliver her letter to Santa. The NX's Intelligent Assistant makes calls to "Uncle Bryan" and Grandpa, who waits in a parked GX, as part of the adventure. Although the letter ultimately drifts into the sky, Santa still comes through, delivering the piano she wished for by Christmas morning.
Forecast
The second ad, "Forecast," centers on a local weatherman who finds himself stuck at work during a snowstorm. Undeterred, his family braves the elements in their Lexus TX, GX, and LX to join him. The commercial captures the spirit of the holidays, emphasizing family togetherness and how Lexus vehicles make it all possible.
For 25 years, "December to Remember" commercials have showcased how Lexus owners use their vehicles to bring joy and connection during the holiday season. With reliable Lexus models at the ready, families can make the most of not just the holidays but every season.
A Holiday Sales Event You Don't Want to Miss
Beyond the commercials, "December to Remember" is also about giving customers a reason to celebrate with special holiday offers. While not every Lexus model will be discounted, select vehicles will feature promotions designed to help you save during the holiday season. December is an excellent time to purchase a Lexus and start the new year in style.
Discover More About the "December to Remember" Sales Event
Our dealership is proud to participate in Lexus's holiday sales event this December. Contact us to learn which models are included in this year's promotions and find the perfect Lexus to make your holidays even brighter.