The Lexus and Georgia Tech Athletics Connection
Lexus announced a new partnership with Georgia Tech Athletics. The three-year agreement names Lexus the Official Vehicle of Georgia Tech Athletics. It includes marketing and promotional opportunities for the luxury automaker.
The partnership is a perfect fit for Lexus. Both organizations offer exceptional customer experiences.
Lexus looks forward to working with Georgia Tech. They want to create memorable experiences for their fans.
Georgia Tech Athletics is thrilled about the partnership with Lexus. The band is prestigious.
The partnership allows them to connect with their alums and fans. It also showcases both organizations.
The partnership will include activations. They have in-game promotions, fan experiences, and digital and social media content.
Lexus also becomes the presenting sponsor of the Georgia Tech Football Awards Banquet.
Details of the Agreement
The automaker will sponsor luxury vehicles for the Athletics Department. It includes providing a new Lexus LS for the Department's use. Also, Lexus will be the exclusive automotive sponsor of all GT Athletics events. They will have branding rights at Bobby Dodd Stadium. Also other Athletic Department facilities.
Benefits of the Partnership
One benefit of the Lexus and Georgia Tech Athletics partnership is exposure. Lexus' name and logo will be displayed at all athletic events. It will give the brand an excellent opportunity to connect with potential customers. They are looking for people who are interested in luxury vehicles. Also, Lexus will participate in various marketing and promotional campaigns. It will help increase brand awareness and generate positive publicity for Lexus.
Enhancing the Fan Experience
Lexus' sponsorship with Georgia Tech will enhance the fan experience. It applies at all the school's sporting events. The agreement includes a new video board for Bobby Dodd Stadium.
It also includes new LED lighting and a sound system for McCamish Pavilion. The video board at Bobby Dodd Stadium will be one of the largest in the country, measuring 40 feet by 80 feet. The LED lighting and sound system at McCamish Pavilion will also be among the best in the nation. These enhancements will provide fans with an even better experience. They'll enjoy coming out to support the Yellow Jackets.
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