Lexus is a world-renowned producer of upscale luxury vehicles. Established in the 1980s as a subsidiary of Toyota, it embodies many of its parent company's acclaimed qualities, including safety and innovative technology. If you're a Lexus fan or want to know more about the brand's history before purchasing a car, we can provide a brief overview of this popular automaker.
The Beginning of Lexus
Lexus was established in the 1980s as part of a project called F1, or "Flagship One," which aimed to create the world's "best car." This challenge was initiated by Toyota chairman Eiji Toyoda, coinciding with rival companies Nissan and Honda developing their own luxury branches, Infiniti and Acura, respectively. The F1 project led to the creation of the Lexus LS 400, designed to offer a more upscale alternative to Toyota's existing lineup and to compete with Infiniti and Acura. The LS 400 was a hit, followed by the launch of the ES 250 in 1989. These flagship models quickly established Lexus as a brand focused on producing upscale vehicles, targeting upper-class markets worldwide.
Lexus Gains Traction
Lexus swiftly gained a reputation for producing high-end vehicles, providing personalized service, and ensuring superior quality. Building on its success, Lexus introduced more models adhering to the same principles of luxury and quality. The ES 300, SC 300, and SC 300 Sport were among the next vehicles, featuring distinctive coupe-style designs that marked Lexus's entry into the luxury sports car market. These models proved as popular as the original offerings. By the end of 1991, Lexus had surpassed both BMW and Mercedes-Benz in U.S. luxury vehicle sales.
Lexus Celebrates a Milestone
Throughout the 1990s, Lexus continued to produce and release more luxury vehicles. By 1999, the brand achieved a significant milestone by selling its one-millionth vehicle in the U.S. By 2000, Lexus had become the top luxury automaker in the country.
Contact us to learn more about Lexus and explore our selection of cars today.
