The 2018 Lexus LC 500 will be joining the Marvel Cinematic Universe next year, showing up in one of the MCU’s newest films: “Black Panther.”
Lexus is excited to partner with Marvel for this terrific new film that will follow Prince T’Challa (a.k.a. Black Panther), who joins the ranks of his superhero brethren to help save the day.
“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”
On top of the new Lexus appearing in the film, the automaker also teamed up with the comic company to create an original graphic novel featuring both the LC 500 and the Black Panther.
This partnership really does fit the Lexus brand like a glove and we know everyone will be thrilled to see the LC 500 in action, as it assists the Black Panther in saving the world.
“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s SVP of global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”
