2018 Lexus LS F 500           

Which Lexus is in the Black Panther Super Bowl Ad?


For companies who want to unveil a new service or draw more attention to a specific product, the Super Bowl is the perfect time to advertise and have a broader audience. For Lexus, they used the big game to broadcast a commercial that would highlight the 2018 Lexus LS 500 F Sport, one of their most impressive cars available through the automaker. The commercial was only 30 seconds long but managed to display the stunning design of the vehicle while also advertise for the upcoming Marvel Studios film, The Black Panther.

The commercial was titled "Long Live the King" and features actor Chadwick Boseman as T'Challa with additional snippets of the movie included in the ad. Samuel Bayer directed the commercial and included the hip-hop track "Legend Has It" by Run the Jewels. The Lexus LS 500 F Sport also made an appearance in the film with a little product placement that targets Marvel fans.

Although most drivers of the Lexus LS 500 F Sport are in their 60s, Lexus hopes to target a younger crowd who can still afford the luxury vehicle, primarily adults in their 40s.

The Lexus LS 500 F Sport is scheduled to release in February and is considered to be a flagship vehicle that has a high level of performance and style. It is the first car in the world to be built with a 10-speed automatic transmission and a new 3.5-liter twin turbo V6 engine. The door panels are also eye-catching with beautiful curves and layers that make the car model appear stunning on the road.

The interior of the Lexus is incredibly chic and sophisticated with high-end materials that make it difficult to complain about anything while riding in the car. The cabin features hand-pleated door trim and Kiriko cut glass ornamentation. The interior is cozy but does not compromise on the amount of space that is available with plenty of leg and headroom.

Drivers can take advantage of the Luxury Package that is available, which offers reclining rear seats that are easily controlled by a touchscreen that is installed on the armrest between the two back seats. The vehicle can comfortably seat five people with leather seats that feel similar to driving with a chauffeur. The front seat even folds up and moves forward to provide the passengers with plenty of space to lay down and relax when the vehicle is not in motion.

An additional touchscreen is included in the dashboard for navigational purposes and to control multimedia. The cabin offers a quiet drive with The Mark Levinson stereo, which is manufactured in Germany. The vehicle drives effortlessly and can reach 60 mph in only 5.3 seconds. The vehicle is also available in a more fuel-efficient, hybrid version.

Safety is not a concern while driving the Lexus LS 500 F Sport with technology that reduces the risk of a collision. Some of the top safety features include lane keeping assist, frontal cross-traffic alerts, and adaptive cruise control. Both audio and visual warnings are provided to the driver.

If you want to take the new 2018 Lexus LS 500 F Sport for a test drive, contact our dealership to schedule a visit. We'll be happy to show you the many features of the LS 500 F Sport while explaining all of our financing options.